Wall Street is optimistic about Tmall's help Nike digital transformation Nike's share price rose 12%
On June 28, Nike released its fourth quarter financial report for the 2018 fiscal year. On the 29th, Nike shares rose 12%, a record high.
Reuters, Bloomberg, BBC and CNBC and other media authors analyzed the main reasons for the surge in Nike's share price: Nike's North American market performance rebounded to boost investor confidence; announced a $15 billion stock repurchase program; and the investor conference focused on The digital transformation of cooperation with Tmall.
In fact, at the Nike Global Financial Report, "Tmall" was a hot topic and was mentioned seven times.
Mark Parker talks about Tmall Super Brand Day, Tmall Double Eleven, and for example, the Airmax series sells very well on Tmall. He said, "The cooperation between Nike and Tmall has established Nike's user experience standard in the digital field." "The cooperation between the two parties will help Nike's digital transformation."
“Digital transformation has transformed Nike from how to connect consumers to how to deliver products. This is an important shift from the past operating model to the future digital model.” Nike CEO Mark Parker said at the investor conference, “This is also the continuation of Nike. Development laid the foundation."
It is understood that digital has become an important strategy of Nike. Nike wants to transform into a digital-led group that builds more direct connections with consumers around the world. By working with Tmall, Nike's digitalization has been a global leader.
Since the opening of the Nike Tmall flagship store in 2012, Nike has been providing customers with 24 hours a day, 365 days a year.
This year's Double 11, Nike and Tmall cooperated to test new retail smart stores. Through the digitization of the store's passenger flow and the opening of the online and offline membership system, Nike can provide personalized services to consumers on a large scale.
For the first time, Tmall's two new retail smart stores are located in Shanghai's Daning Square and Hangzhou's Binjiang Avenue. Consumers through the mobile phone Taobao integrated membership code, online store can be a one-click purchase of goods, the information will be deposited into the brand data bank, to achieve the store user's identifiable, can be touched and operated.
But the imagination and forward-looking nature of smart stores goes far beyond this. Through the digitization of the store's passenger flow and the opening of the online and offline membership system, Nike can provide personalized services to consumers on a large scale.
At the same time, Nike is also promoting innovation through Tmall. Nike used AR technology on Tmall to tell the story behind the Nike Air Force 1 design. In 2017, when Cristiano Ronaldo was in China, Nike used the Tmall live platform to provide fans with the opportunity to interact with C Ronaldo.
A series of cooperation promoted Nike's successful acquisition of the Tmall apparel category in 2017. In the 2017 double 11 pre-sale period, according to data from Tmall, Nike became the most booked brand on Tmall.
“Nike’s digital transformation has achieved outstanding results, which is mainly due to our learning from the leading e-commerce platform. For example, by working with Tmall, Airmax’s Tmall Super Brand Day becomes second only to 'Tmall Double 11’ It’s a grand festival for Nike,” Mark Parker said at the analyst meeting.
Interestingly, just after Mark Parker praised Tmall, an analyst asked him if he would "use Amazon's cooperation experience with Amazon."
"The Nike story is back to the top, and investors think this is the best time," Barclays analyst Matthew McClintock said in an interview with Reuters.
Follow Me
Electronic mall:Tenco
Smart home:theperseids
Reuters, Bloomberg, BBC and CNBC and other media authors analyzed the main reasons for the surge in Nike's share price: Nike's North American market performance rebounded to boost investor confidence; announced a $15 billion stock repurchase program; and the investor conference focused on The digital transformation of cooperation with Tmall.
In fact, at the Nike Global Financial Report, "Tmall" was a hot topic and was mentioned seven times.
Mark Parker talks about Tmall Super Brand Day, Tmall Double Eleven, and for example, the Airmax series sells very well on Tmall. He said, "The cooperation between Nike and Tmall has established Nike's user experience standard in the digital field." "The cooperation between the two parties will help Nike's digital transformation."
“Digital transformation has transformed Nike from how to connect consumers to how to deliver products. This is an important shift from the past operating model to the future digital model.” Nike CEO Mark Parker said at the investor conference, “This is also the continuation of Nike. Development laid the foundation."
It is understood that digital has become an important strategy of Nike. Nike wants to transform into a digital-led group that builds more direct connections with consumers around the world. By working with Tmall, Nike's digitalization has been a global leader.
Since the opening of the Nike Tmall flagship store in 2012, Nike has been providing customers with 24 hours a day, 365 days a year.
This year's Double 11, Nike and Tmall cooperated to test new retail smart stores. Through the digitization of the store's passenger flow and the opening of the online and offline membership system, Nike can provide personalized services to consumers on a large scale.
For the first time, Tmall's two new retail smart stores are located in Shanghai's Daning Square and Hangzhou's Binjiang Avenue. Consumers through the mobile phone Taobao integrated membership code, online store can be a one-click purchase of goods, the information will be deposited into the brand data bank, to achieve the store user's identifiable, can be touched and operated.
But the imagination and forward-looking nature of smart stores goes far beyond this. Through the digitization of the store's passenger flow and the opening of the online and offline membership system, Nike can provide personalized services to consumers on a large scale.
At the same time, Nike is also promoting innovation through Tmall. Nike used AR technology on Tmall to tell the story behind the Nike Air Force 1 design. In 2017, when Cristiano Ronaldo was in China, Nike used the Tmall live platform to provide fans with the opportunity to interact with C Ronaldo.
A series of cooperation promoted Nike's successful acquisition of the Tmall apparel category in 2017. In the 2017 double 11 pre-sale period, according to data from Tmall, Nike became the most booked brand on Tmall.
“Nike’s digital transformation has achieved outstanding results, which is mainly due to our learning from the leading e-commerce platform. For example, by working with Tmall, Airmax’s Tmall Super Brand Day becomes second only to 'Tmall Double 11’ It’s a grand festival for Nike,” Mark Parker said at the analyst meeting.
Interestingly, just after Mark Parker praised Tmall, an analyst asked him if he would "use Amazon's cooperation experience with Amazon."
"The Nike story is back to the top, and investors think this is the best time," Barclays analyst Matthew McClintock said in an interview with Reuters.
Follow Me
Electronic mall:Tenco
Smart home:theperseids
评论
发表评论