Wall Street is optimistic about Tmall's help Nike digital transformation Nike's share price rose 12%
On June 28, Nike released its fourth quarter financial report for the 2018 fiscal year. On the 29th, Nike shares rose 12%, a record high. Reuters, Bloomberg, BBC and CNBC and other media authors analyzed the main reasons for the surge in Nike's share price: Nike's North American market performance rebounded to boost investor confidence; announced a $15 billion stock repurchase program; and the investor conference focused on The digital transformation of cooperation with Tmall. In fact, at the Nike Global Financial Report, "Tmall" was a hot topic and was mentioned seven times. Mark Parker talks about Tmall Super Brand Day, Tmall Double Eleven, and for example, the Airmax series sells very well on Tmall. He said, "The cooperation between Nike and Tmall has established Nike's user experience standard in the digital field." "The cooperation between the two parties will help Nike's digital transformation." “Digital transformation ...