Starbucks is forced to take out, but the store experience is its advantage
On August 2, Starbucks and Alibaba reached a strategic cooperation to “integrate mobile commerce into core business”. The cooperation involves many departments of Ali, in addition to the previous Tmall flagship store Star Card, which supports Alipay to pay the bill, but also joined the hungry delivery coffee, and the creation of “send star chef” with box horse freshman. . If you simply summarize what this cooperation brings to Starbucks, then there is no doubt that it is "delivering." With the development of the take-away market, Starbucks will face up to the challengers such as coffee and Rui Xing, which are solely for coffee delivery. Delivery is not, and will not be a competitive factor for Starbucks. Starbucks has always used consumption and interaction in its own physical store, the coffee shop, as its biggest selling point, and at the same time introduced and practiced the "third space" theory in the catering industry. Starbucks China chose to cut int...