To attract users' attention Facebook test AR advertising
Facebook has invested in virtual reality (VR) and augmented reality (AR) for some time and has become a driving force for technological advancement. Now, the company is looking to attract more users by launching new tools on the Facebook platform, which will make it easier for marketers to create AR ads that engage users on mobile devices.
AR advertising (images from vrfocus.com)
Facebook writes on its business blog that, according to the Boston Consulting Group (BCG), more than 80 million people in the United States are exposed to AR content every month, and by 2021, that number will grow to more than 120 million. So it's no surprise that Facebook intends to expand the range of AR content available on its platform. That's why they bring AR ads to Facebook's news feed, giving people the opportunity to experience a brand of AR camera effects in one click. Facebook wants the call-to-action within the ad to see the user participate and experience a seamless transition from ad to AR.
Michael Kors was one of the first brands to test AR ads in news feeds, allowing users to try on a pair of sunglasses and purchase them based on the experience. In the coming weeks, more brands will launch our AR ads in the areas of fashion accessories, cosmetics, furniture, gaming and entertainment, including Sephora and other brands. Facebook plans to launch AR ads to more users and industries within a year.
AR advertising (images from vrfocus.com)
Facebook also pointed out that 79% of consumers prefer to watch videos to understand products rather than reading text on the web, and ads created specifically for this behavior perform better on various indicators. For those who want to use video to promote their products without investing in AR, the company is launching a video authoring suite that enables people to make mobile-first video ads quickly, easily and easily. The Video Maker Toolkit will allow advertisers to quickly upload images, add overlays and logos to build mobile-first video ads immediately.
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AR advertising (images from vrfocus.com)
Facebook writes on its business blog that, according to the Boston Consulting Group (BCG), more than 80 million people in the United States are exposed to AR content every month, and by 2021, that number will grow to more than 120 million. So it's no surprise that Facebook intends to expand the range of AR content available on its platform. That's why they bring AR ads to Facebook's news feed, giving people the opportunity to experience a brand of AR camera effects in one click. Facebook wants the call-to-action within the ad to see the user participate and experience a seamless transition from ad to AR.
Michael Kors was one of the first brands to test AR ads in news feeds, allowing users to try on a pair of sunglasses and purchase them based on the experience. In the coming weeks, more brands will launch our AR ads in the areas of fashion accessories, cosmetics, furniture, gaming and entertainment, including Sephora and other brands. Facebook plans to launch AR ads to more users and industries within a year.
AR advertising (images from vrfocus.com)
Facebook also pointed out that 79% of consumers prefer to watch videos to understand products rather than reading text on the web, and ads created specifically for this behavior perform better on various indicators. For those who want to use video to promote their products without investing in AR, the company is launching a video authoring suite that enables people to make mobile-first video ads quickly, easily and easily. The Video Maker Toolkit will allow advertisers to quickly upload images, add overlays and logos to build mobile-first video ads immediately.
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