Periscape and the airport cooperate to launch VR experience, equipment utilization is over 60%
Periscape is a small company with only four full-time employees.
The offline VR startup Periscape VR Experience Centers opened its first outlet at JFK Airport in New York earlier this month. Lynn Rosenthal, founder and CEO, said: "Many airports are becoming the most successful shopping malls in the world. There are a bunch of 'trapped' users, and they hope to find something to do. Every day, 70,000 people pass through Terminal 4, which is mainly responsible for international flights. Many travelers will be waiting here for hours. The average length of stay in Terminal 4 is 3 to 4 hours. And unlike ordinary shopping malls, Terminal 4 is brightly lit every day for seventeen days a week. When the reporter arrived here at 9 am on Thursday, all 12 sites at Periscape were already occupied. This makes Terminal 4 of JFK Airport an ideal location for offline VR.
Periscape VR Experience Centers' VR Towers are beautifully designed with a large display for previewing games, showing sponsors and content, and allowing others to watch insiders' adventures in the VR world. Rosenthal explained that video exposure is very important to the brand, and they eventually plan to sell a certain number of ad slots to meet advertisers seeking to cover 21 million passengers per year through the Periscape site. The VR Tower is self-service, but Periscape has two customer services at JFK to provide customer service. There are also hygienic cleaning wipes and even a built-in locker to protect the user's belongings.
Periscape currently offers users 7 content, including "Blu", "Job Simulator", "Longbow", "Fruit Ninja", "Notes on Blindness" and "MasterpieceVR", etc., and plans to add more per week. content. Rosenthal said that the ideal number is 12-18 models. With a simple self-service user interface (supporting 9 languages) developed by Periscape in collaboration with VRsenal, users can easily step into the world of VR.
Periscape's VR Tower is located between high-end retail stores, duty-free shops, bars and restaurants. Brock Myers, senior manager of the Kennedy International Terminal, pointed out that Periscape quickly became a hot spot. "This really enhances the overall customer experience we strive to create." It is understood that this company has been with Kennedy. The airport is negotiating to install the VR Tower in other locations in Terminal 4.
VR is appearing more in public places for a variety of reasons. Although the price and complexity of a PC VR system like Vive or Rift can easily discourage home users, it is a small investment for businesses. Despite the relatively low cost of opening a VR arcade store, merchants still have to bear the cost of rent, labor and marketing, and the headaches of usage (there are a lot of users on weekends and insufficient equipment; the rest of the time is sparse). Setting up the offline site at the airport solved all the problems. At JFK Airport, their setup is open 18 hours a day. You can choose to provide a service person, but many places don't actually need it. For Periscape's site, VR Tower is completely self-service.
The average length of stay for passengers in Terminal 4 is 4 hours.
Rosenthal said that the utilization rate of their equipment is over 60%. We can calculate: 6 VR Towers, working 18 hours a day, $1 per minute, each machine can bring up to $1080 in total revenue per day. 60% utilization, 6 machines are $3,888 per day. In one week, the maximum revenue was $27,216. It is close to 1.42 million US dollars a year. Rosenthal believes that this adventure can be successful, so the company is fully funded by her own. This allows her to go light and speed up the pace.
Periscape has reached an exclusive agreement with 229 airports, including airports in Paris, Dubai, Shanghai, Singapore and Atlanta.
Rosenthal left CBS in the mid-1990s and began advising celebrities and other clients who needed to package themselves or build their brands. As a result, she was exposed to large retail brands that were dragged down by the overall decline in the retail industry. Rosenthal explained that retail sales have fallen by 15% year-on-year in the past few years, with one exception: the airport. For Rosenthal, who has stayed at the airport numerous times, she knows that there are very few things that can be done at the airport besides shopping. At the same time, she was exposed to virtual reality in a consultancy service. Rosenthal immediately realized that this could solve the problems faced by various industries.
When she began to delve into the concept, she gained a lot of recognition. Interested in supporting offline VR companies, and I hope that people who have taken WMR heads will immediately provide support, provide hardware, expertise and introduction to Periscape, and HP has become Periscape's first industry sponsor.
Periscape is a small company with only four full-time employees. But with the success of Kennedy Airport, the company is expected to achieve rapid growth. Rosenthal estimates that there will be more than 1,000 devices in this area in the coming year and hints that they are about to announce major news.
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The offline VR startup Periscape VR Experience Centers opened its first outlet at JFK Airport in New York earlier this month. Lynn Rosenthal, founder and CEO, said: "Many airports are becoming the most successful shopping malls in the world. There are a bunch of 'trapped' users, and they hope to find something to do. Every day, 70,000 people pass through Terminal 4, which is mainly responsible for international flights. Many travelers will be waiting here for hours. The average length of stay in Terminal 4 is 3 to 4 hours. And unlike ordinary shopping malls, Terminal 4 is brightly lit every day for seventeen days a week. When the reporter arrived here at 9 am on Thursday, all 12 sites at Periscape were already occupied. This makes Terminal 4 of JFK Airport an ideal location for offline VR.
Periscape VR Experience Centers' VR Towers are beautifully designed with a large display for previewing games, showing sponsors and content, and allowing others to watch insiders' adventures in the VR world. Rosenthal explained that video exposure is very important to the brand, and they eventually plan to sell a certain number of ad slots to meet advertisers seeking to cover 21 million passengers per year through the Periscape site. The VR Tower is self-service, but Periscape has two customer services at JFK to provide customer service. There are also hygienic cleaning wipes and even a built-in locker to protect the user's belongings.
Periscape currently offers users 7 content, including "Blu", "Job Simulator", "Longbow", "Fruit Ninja", "Notes on Blindness" and "MasterpieceVR", etc., and plans to add more per week. content. Rosenthal said that the ideal number is 12-18 models. With a simple self-service user interface (supporting 9 languages) developed by Periscape in collaboration with VRsenal, users can easily step into the world of VR.
Periscape's VR Tower is located between high-end retail stores, duty-free shops, bars and restaurants. Brock Myers, senior manager of the Kennedy International Terminal, pointed out that Periscape quickly became a hot spot. "This really enhances the overall customer experience we strive to create." It is understood that this company has been with Kennedy. The airport is negotiating to install the VR Tower in other locations in Terminal 4.
VR is appearing more in public places for a variety of reasons. Although the price and complexity of a PC VR system like Vive or Rift can easily discourage home users, it is a small investment for businesses. Despite the relatively low cost of opening a VR arcade store, merchants still have to bear the cost of rent, labor and marketing, and the headaches of usage (there are a lot of users on weekends and insufficient equipment; the rest of the time is sparse). Setting up the offline site at the airport solved all the problems. At JFK Airport, their setup is open 18 hours a day. You can choose to provide a service person, but many places don't actually need it. For Periscape's site, VR Tower is completely self-service.
The average length of stay for passengers in Terminal 4 is 4 hours.
Rosenthal said that the utilization rate of their equipment is over 60%. We can calculate: 6 VR Towers, working 18 hours a day, $1 per minute, each machine can bring up to $1080 in total revenue per day. 60% utilization, 6 machines are $3,888 per day. In one week, the maximum revenue was $27,216. It is close to 1.42 million US dollars a year. Rosenthal believes that this adventure can be successful, so the company is fully funded by her own. This allows her to go light and speed up the pace.
Periscape has reached an exclusive agreement with 229 airports, including airports in Paris, Dubai, Shanghai, Singapore and Atlanta.
Rosenthal left CBS in the mid-1990s and began advising celebrities and other clients who needed to package themselves or build their brands. As a result, she was exposed to large retail brands that were dragged down by the overall decline in the retail industry. Rosenthal explained that retail sales have fallen by 15% year-on-year in the past few years, with one exception: the airport. For Rosenthal, who has stayed at the airport numerous times, she knows that there are very few things that can be done at the airport besides shopping. At the same time, she was exposed to virtual reality in a consultancy service. Rosenthal immediately realized that this could solve the problems faced by various industries.
When she began to delve into the concept, she gained a lot of recognition. Interested in supporting offline VR companies, and I hope that people who have taken WMR heads will immediately provide support, provide hardware, expertise and introduction to Periscape, and HP has become Periscape's first industry sponsor.
Periscape is a small company with only four full-time employees. But with the success of Kennedy Airport, the company is expected to achieve rapid growth. Rosenthal estimates that there will be more than 1,000 devices in this area in the coming year and hints that they are about to announce major news.
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