To attract users' attention Facebook test AR advertising
Facebook has invested in virtual reality (VR) and augmented reality (AR) for some time and has become a driving force for technological advancement. Now, the company is looking to attract more users by launching new tools on the Facebook platform, which will make it easier for marketers to create AR ads that engage users on mobile devices. AR advertising (images from vrfocus.com) Facebook writes on its business blog that, according to the Boston Consulting Group (BCG), more than 80 million people in the United States are exposed to AR content every month, and by 2021, that number will grow to more than 120 million. So it's no surprise that Facebook intends to expand the range of AR content available on its platform. That's why they bring AR ads to Facebook's news feed, giving people the opportunity to experience a brand of AR camera effects in one click. Facebook wants the call-to-action within the ad to see the user participate and experience a seamless transition f...
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